What I Do

I believe the best content creates clarity. Throughout my career, I've partnered with organizations to transform complex ideas into compelling narratives that build trust, support business goals, and inspire action. My work spans content strategy, product marketing, SEO, executive thought leadership, and integrated marketing, always with the audience and the business objective at the center.

Some of my core competencies include:

Content Strategy
Product Marketing
Brand & Narrative Strategy
Messaging & Positioning
Executive Thought Leadership
Go-to-Market Strategy
SEO / AEO / GEO
Demand Generation
Marketing Analytics
Cross-Functional Leadership
Team Development
AI-Driven Marketing

Photo by Paul Lichtblau on Pexels

Testimonials

“Jackie was the Swiss army knife of our small marketing team.”

“Most emerging companies are understandably understaffed in marketing and eBacon was no exception. Each member had to wear multiple hats and even in this environment Jackie was the Swiss army knife of our small marketing team…She was one of the reasons leaving the company was a very difficult decision. I would work with her in a heartbeat if the opportunity arises again.”

Nate Curran | Senior VP Customer Strategy & Operations

“If you’re looking for a team player, Jackie has you covered.”

"If you’re looking for a team player, Jackie has you covered. Whenever a new project enters our queue, Jackie is the first one to reach out to various departments and stakeholders in order to gain the required knowledge to efficiently complete her tasks. Because of this, she has an intimate knowledge of our demographic and consumer, which, in turn, has boosted KPIs across the board in her time here (in relation to our email campaigns, we’ve seen triple-digit increases in our leads and deliverability year-over-year – most of that coming from Jackie’s efforts in restructuring content, messaging, and strategy)."

Brian Choongphol | Director SEO, Marketing Automation

“Brings a high level of passion to all her projects”

I had the pleasure of working along side Jackie for 4 years…
She is a master storyteller and content specialist… I truly
enjoyed working along side her as she brings a creative and imaginative voice to everything she works on. She also has
strong overall knowledge on marketing trends and strategy.
She is a very hard worker and brings a high level of passion
to all her projects. I would recommend her to any organization that wants a highly talented storyteller, content strategist, and great person."

Jacob Samson | Strategy &Digital Marketing

"She has a clear sense of priorities and knows what to target and where to strategically focus her team and orgs efforts."

Jackie is a dynamic and insightful professional in the marketing and product space. What resonated with me most in our work together is her ability to distill down action items that drive immediate impact. She has a clear sense of priorities and knows what to target and where to strategically focus her team and orgs efforts. Goal-focused and purposeful, not only was Jackie a terrific collaborator, but she also makes having business-focused discussions a rich exchange that I personally appreciated. An asset to any team, and an overall great individual.

Caleen Frisbie | Global Community Manager